http://www.tucsoncitizen.com/daily/local/93305.php
The Tucson Unified School District in Arizona, which has lost more than 4,000 students over the past 10 years to public charter and private schools and nearby districts, began a campaign last school year to keep students and entice hundreds of public charter students back to the district. But students continue to leave for charters. In June, the district ramped up the fight to keep students and attract others back, hoisting up 10 billboards around town touting that any student can go to any school in the district "near work, near day care, near home," as long as there is space. The campaign specifically targeted parents who had sent their children to charter schools, and marketing specialist Joe Bidwell said it is projected that 360 to 550 charter students will return to TUSD this year as a result. Most public charters, however, continue to be at maximum enrollment with long waiting lists.
Source: Tucson Citizen
Date: 08/06/2008
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