http://www.mlive.com/news/index.ssf/2008/03/schools_using_billboards_net_t.html
Michigan charters are using billboards, residential signs, TV and radio commercials, internet advertisements, and mass mailings in an effort to attract new students. "It's a very sensitive subject. Unfortunately, with schools of choice there are winners and losers," said Fruitport Community Schools Superintendent Nick Ceglarek. "Our whole funding mechanism is based on the number of students within the school system. If a particular school system loses children, they lose funding, which results in a diminished capacity to offer programs. Ultimately our funding is based on enrollment, and we have to make decisions based on that." Schools have seen boosts in enrollment due to aggressive advertising. "In this day and age where parents have the ability to make choices, we have to recognize that it's important that we represent our district positively and make sure parents know the different programs and offerings," said Ceglarek.
Source: Muskegon Chronicle
Date: 03/21/2008
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