Michael Strait writes: "target your message to address and build on what they already know and/or believe." I find that this is an important point that needs deeper clarification. Targeting a message, reaching out to the greater communities through the use of media and social networks, assumes that there is a coherent and concise message that can be "targeted." I have yet to find agreement among even a single parent governing council group as to their vision/message of the charter school with which they are involved. I think this is part of the problem.
I, and my own children, have directly benefited from their attending charter schools, all the while I was employed as a classroom teacher in a public education school system. When asked why I insisted that my children attend the charter school and not the public school, I offered several of the compelling reasons I think we all share as part of the grand scheme of the design. I also have my own particular philosophical cant; one that is not consensual or shared by very many {i am, and always have been, extremely radical, both philosophically and politically}. As we develop a message to target, I think it is essential that it contain, not only the broad sweeping generalizations of what is beneficent of charter school education, but also the diversity experienced and shared within the movement that is lacking in so many important ways in the "regular" public schools.
Posted as a reply to:
Community & Media Relations Strategy by Michael Strait
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